GAME Retail
Company Information:
1991
250+
Frasers Group
1,900+
Basingstoke, UK
Gaming
Introduction
GAME is the leading retailer of video games in the UK. They operate more than 250 stores and employ more than 1,900 staff. In the face of intensifying competition from online retailers in 2016, they needed to equip their sales teams with the skills required for success.
To meet this challenge head-on, GAME sought to create a dynamic learning and communication platform, driven by gamification. This quest led them to discover Growth Engineering LMS, the world’s most engaging learning management system.
Platform Goals
Engagement: GAME needed a solution that would excite and delight their audience of passionate game-loving employees. Gamification was required.
Social: In pursuit of a vibrant learning culture, GAME sought a social learning platform that could facilitate discussions and knowledge sharing.
Customer Service: This new platform would need to elevate employees' customer service skills, to boost sales and improve GAME’s bottom line.
The Solution
- Badges, XP, Leaderboards
- Streaks, Scorecards, Battles
- Social Learning
- Deep Customisation
- Content Library
- Mobile Learning
- Reporting Suite
- & Much More
The Approach
Gamification
Badges & XP: Exploring GAME Learning Zone unlocks Badges, XP and other compelling digital rewards.
Leaderboards: Collecting XP helps learners to climb up the platform Leaderboards and claim bragging rights.
Levels: Earning XP also leads to learners ‘levelling up’ and earning access to new sets of training content.
Social Learning
Social Feed: GAME’s learners can communicate with one another through discussion forums and social feeds.
Live Chat: Learners can also use instant messaging within the platform to facilitate effortless knowledge sharing.
Experts: For tougher questions, learners can head to the ‘Experts Area’ to track down a subject matter expert.
The Results
GAME Learning Zone emerged as an irresistible asset for learners at GAME. It went on to play a pivotal role in surpassing both learning objectives and organisational goals.
In the first three months post-launch, GAME’s 3,600 learners logged in more than 40,500 times. That’s more than 11x per learner!
Let's Get Engaged!
- Use Case Mapping: Tailored demonstrations in line with your requirements.
- Flexible Payment Terms: Payment options and pricing plans to suit your needs.
- Rapid Implementation Plans: Start making a real impact in weeks, not months.
- Build a Business Case: Achieving stakeholder buy-in is tough, but we can help.
